FOR IMMEDIATE RELEASE

5th July 2016, Tokyo

Cerevo, the IoT (Internet of Things) startup based in Tokyo, has started to sell a product named “MKZ4”, a hacker kit for Tamiya Wild Mini 4WD toys in Japan. With this kit, you can learn how to program and how to develop an IoT gadget – a smart toy controllable with your smartphone. MKZ4 is priced at $79 including shipping to the US ($89 including shipping to the rest of the world) and will be available at the Official Cerevo Store (http://gstore.cerevo.com).

Tamiya Mini 4WD toy customized with Cerevo MKZ4

The MKZ4 kit includes a wireless module “ESP-WROOM-02” with a SoC “ESP8266EX”, a special circuit board for Mini 4WD toys, special steering parts to enable motion and turning controls and other parts necessary to customize and hack the toy made by Tamiya.

MKZ4

Customizing Tamiya’s Wild Mini 4WD with MKZ4 makes it possible to control via a smartphone web browser to move forward/back and turn right and left.

https://www.youtube.com/watch?v=G9qCwAzl3iQ
Prototype Movie

MKZ4 originated at a workshop to teach IoT gadget development to children. After huge demand in Japan for the workshop, we decided to move forward with mass production for this hacker kit. Cerevo will also release an additional kit to send a program to the MKZ4 wireless module from a browser – MKZ4WK. MKZ4WK will be priced at US$29 including shipping to the US and at US$99 in a bundle with MKZ4 including shipping to the US.

MKZ4WK

Prices may differ for overseas markets. Currently, we’re only planning to sell from Japan and ship those products to foreign customers via our direct e-commerce store (http://gstore.cerevo.com). For any distributors or resellers who want to sell in overseas markets, please contact us at globalsales@cerevo.com. Some countries may need additional certifications to sell these products but we would like the opportunity to promote education for children in programming and IoT products by hacking toys into smart toys.

Product Information

MKZ4 – Tamiya Wild Mini 4WD Hacker Kit
Price: $79 including shipping to the US ($89 including shipping to the rest of the world)

MKZ4WK – Programming kit for MKZ4 (Transferring programs to MKZ4 can be done without this kit too)
Price: US$29 including shipping to the US and US$99 in a bundle with MKZ4 including shipping to the US (US$109 including shipping to the rest of the world)

Cerevo has confirmed the following Tamiya Wild Mini 4WD series models work with MKZ4, please refer this site for more details on the series – http://www.tamiya.com/english/products/list/32wildmini/kit17001.htm

• Lunch Box Jr.
• Wildsaurus
• Nissan King Cab Jr.
• Bullhead Jr.
• Toyota Hi-lux Monster Racer Jr.
• Toyota Hi-lux Surf
• Nissan Terrano ’93 Paris Dakar
• Dash-CBW Command Saurus
• Mammoth Dump Truck

Prices and composition of those kits may differ for overseas markets. We will make another announcement to update on any changes.

About Tamiya Wild Mini 4WD

Please refer to the Tamiya website for more details.
http://www.tamiya.com/english/products/list/32wildmini/kit17001.htm

Press Images

A selection of high resolution images can be found at the link below.
https://s3-ap-northeast-1.amazonaws.com/cerevo-share/image_mkz4.zip

About Cerevo

Cerevo Inc. (Consumer Electronic REVOlution) is located in Akihabara, Tokyo, Japan with a branch office in Redmond, WA, USA. Cerevo focuses on creating networked devices for consumer and professional users. Cerevo’s products have been recognized globally for their unique connected solutions.

Cerevo has developed and released CEREVO CAM – a digital camera with internet connectivity, the LiveShell series – devices to enable live streaming on Ustream and YouTube using only a digital camera, SmartTrigger – a Bluetooth remote to enable the release of your digital camera shutter from your smartphone, LiveWedge – a 4 input HDMI switcher with live streaming capabilities and the XON series of smart sports products. These products are sold in more than 50 countries. For more information, please visit – http://cerevo.com

Press Contact

Cerevo Inc
info-global@cerevo.com
https://www.facebook.com/CerevoGlobal
https://twitter.com/CerevoGlobal

FOR IMMEDIATE RELEASE

17th March 2016, Tokyo

Cerevo’s first officially licensed smart toy DOMINATOR, from the hit anime PSYCHO-PASS, will be on show at both Silicon Valley Comic Con (18th-20th March) and Middle East Film & Comic Con (7th-9th April). Global pre-orders will begin on 20th March 2016.

Cerevo, a connected devices developer and creator, is pleased to announce that DOMINATOR, a fully mechanized, transforming smart toy replica of the gun used in the hit anime PSYCHO-PASS (©PSYCHO-PASS Committee), will have it’s international debut at Silicon Valley Comic Con taking place from 18th-20th March 2016 at the San Jose Convention Center. Fans will also be able to see DOMINATOR in action at the Middle East Film & Comic Con in Dubai from 7th-9th April 2016.

DOMINATOR
https://dominator.cerevo.com/en/

Transformation Action Movie
https://vine.co/v/i1AZFYpDwm5

Following DOMINATOR’s international debut, global pre-orders will begin on 20th March 2016 at the Official Cerevo Store (http://gstore.cerevo.com/) for both the STANDARD EDITION and SPECIAL EDITION versions of DOMINATOR. Pre-order prices will be USD$799 for the STANDARD EDITION and USD$899 for the SPECIAL EDITION. Pre-orders will be fulfilled on a first come, first served basis. Prices exclude shipping and local taxes, Cerevo may be unable to ship DOMINATOR to some locations due to local laws.

Visitors to Silicon Valley Comic Con will be able to pre-order DOMINATOR in person at Cerevo’s booth and limited numbers may be available for purchase pending approval from local authorities. Middle East Film & Comic Con visitors may also be able to purchase directly at Cerevo’s booth depending on approval from local authorities.

About DOMINATOR
DOMINATOR has been created under the supervision of Production I.G director Naoyoshi Shiotani and Nitroplus designer Makoto Ishiwata. DOMINATOR features characteristics identical to the devices seen in PSYCHO-PASS such as automatic transformation, voiceover* and sound effects, authentic LED lighting, touch sensor activation, Crime Coefficient analysis and more. DOMINATOR can also be connected to the Official Companion App* to enable connected features.

The STANDARD EDITION and SPECIAL EDITION differ in the materials and design of the grip and the emblem, there is no difference in functionality.

• DOMINATOR Special Edition – The DOMINATOR SPECIAL EDITION features a grip made from natural rosewood with a polished finish. The Public Safety Bureau mark above the grip is crafted from aluminium and decorated with a synthetic ruby.
• DOMINATOR STANDARD EDITIOIN – The STANDARD EDITION grip is made from ABS polymer with a wood style finish.

Special Edition

Standard Edition

*Japanese voiceover only, companion iOS/Android app text can be switched between English and Japanese.

Specifications

• Wireless Connection: Wi-Fi (IEEE 802.11b/g/n)
• Lighting Specifications: Total 217 full colour, high brightness LEDs
• Smartphone: Requires iOS 8.1 or later or Android 4.4 or later
• Operating Time: Paralyzer Mode 90min, Eliminator Mode 30min
• Weight: 750g (including Battery)
• Recommended Age: 15 and above

Press Images
A selection of high resolution images can be found at the link below.
https://s3-ap-northeast-1.amazonaws.com/cerevo-share/image_dominator.zip

Event Information
Event Name : Silicon Valley Comic Con
Exhibition date: 18th-20th March 2016
Venue: San Jose Convention Center
Cerevo Booth Number : 943
Entrance fee: USD$10+

Event Name :  Middle East Film & Comic Con
Exhibition date: 7th-9th April 2016
Venue: Dubai World Trade Center, Za’abeel Halls 4, 5 and 6
Cerevo Booth Number : SCI72
Entrance fee: AED 100-500

About Cerevo
Cerevo Inc. (Consumer Electronic REVOlution) is located in Akihabara, Tokyo, Japan with a branch office in Redmond, WA, USA. Cerevo focuses on creating networked devices for consumer and professional users. Cerevo’s products have been recognized globally for their unique connected solutions.

Cerevo has developed and released CEREVO CAM – a digital camera with internet connectivity, the LiveShell series – devices to enable live streaming on Ustream and YouTube using only a digital camera, SmartTrigger – a Bluetooth remote to enable the release of your digital camera shutter from your smartphone, LiveWedge – a 4 input HDMI switcher with live streaming capabilities and the XON series of smart sports products. These products are sold in more than 50 countries. For more information, please visit – http://cerevo.com

Press Contact
Cerevo Inc.
info-global@cerevo.com
https://www.facebook.com/CerevoGlobal
https://twitter.com/CerevoGlobal

FOR IMMEDIATE RELEASE

29th October, 2015 | Tokyo, Japan

The first on piste demonstration of “SNOW-1”, the world’s first smart snowboard bindings will take place at the world’s largest indoor ski slope “Ski Dubai” on 29th October 2015 and pre-order sales will begin.

Cerevo, the IoT startup based in Tokyo, in cooperation with Index Trading & Investment, a member of INDEX Holding, will hold the first on piste demonstration of XON SNOW-1 the world’s first smart snowboard bindings at the world’s largest indoor ski resort “Ski Dubai” on 29th Oct. Pre-order sales of SNOW-1 will also begin at Ski Dubai from this date.

http://www.skidubai.com/

Ski Dubai is a very popular sightseeing spot with over 750,000 people visiting annually. With monthly special events being held, Cerevo is pleased to announce in cooperation with Index Holding, that the October 2015 special event will feature the first on piste demonstration of the XON SNOW-1 smart snowboard bindings.

The demonstration will begin from 19:00 (local time) and be performed by local professional snowboarders. You will be able to see the SNOW-1 app live in action while the demonstration is running.

Also from the same time as the event, we will begin accepting pre-orders for SNOW-1 at Ski Dubai. A rental service for SNOW-1 at Ski Dubai is also planned.

For more information, please check Index Holding’s website.
http://www.indexholding.ae/

Specifications (Subject to change)

For more information about SNOW-1 and the other products in the XON series please check out the official XON website at the link below.
https://xon.cerevo.com/en/

Press Images
Please see the below URL for a selection of high resolution press images.
https://s3-ap-northeast-1.amazonaws.com/cerevo-share/snow1.zip

About Cerevo
Cerevo Inc. (Consumer Electronic REVOlution) has its HQ located in Akihabara, Tokyo, Japan with a branch office in Redmond, WA, USA. Cerevo focuses on creating networked devices for consumer and professional users. Cerevo’s products have been recognized globally for their unique connected solutions.

Cerevo has developed and released CEREVO CAM – a digital camera with internet connectivity, the LiveShell series – devices to enable live streaming on Ustream and YouTube using only a digital camera, SmartTrigger – a bluetooth remote to enable the release of your digital camera shutter from your smartphone, LiveWedge – a 4 input HDMI switcher with live streaming capabilities and the XON series of smart sports products. These products are sold in more than 37 countries. For more information, please visit – http://cerevo.com

Press Contact
Cerevo Inc.
info-usa@cerevo.com
https://www.facebook.com/CerevoUSA
https://twitter.com/CerevoUSA

FOR IMMEDIATE RELEASE

September 10, 2015 | Tokyo

Compact and portable with support for live streaming over 802.11ac 5GHz Wi-Fi without a PC.

Cerevo, the IoT startup based in Tokyo, has released “LiveShell 2” the latest model in it’s line of award-winning devices that enables you to live stream without the need for a PC. Competitively priced at $299, it will be exhibited at IBC2015 in Amsterdam, Netherlands.

LiveShell 2
http://s.cerevo.com/s2

LiveShell 2 is the succesor device to “LiveShell”, Cerevo’s highly regarded live streaming device that was first released in 2011. The new model retains the compact and portable design of its predesessor while adding support for HD streaming. Broadcasting video and audio encoded in H.264+AAC, with a resolution of 720p and a bitrate of up to 10Mbps, the LiveShell 2 has the same live streaming capabilities as the higher end LiveShell PRO.

Live streaming is possible via wired LAN or Wi-Fi (IEEE 802.11a/b/g/n/ac). The addition of 5GHz Wi-Fi support means stable streaming is possible even in bandwidth-congested areas.

Simply connect your video camera to LiveShell 2 via HDMI to enable live streaming without a PC. LiveShell 2 supports several live streaming services, such as Ustream, YouTube Live, Twitch (*1) and RTMP servers. Also available is Local Mode which allows LiveShell 2 to broadcast sound and video to a specific RTMP server in a completely closed LAN environnment. In addition, the RTSP mode can be used for direct delivery of video using the LiveShell 2 as a server (* 2). The LiveShell 2’s multiple live streaming options mean it can used in a wide variety of different situations.

Having a rechargeable battery is an essential feature for professional users and LiveShell 2 has an internal rechargeable Li-po battery that provides up to 3.3 hours (*3) of broadcasting time. It be recharged via the included AC adapter or a mobile USB battery charger (*4).

LiveShell PRO will continue to be sold as higher end high-end model for users that require it’s additional features. In the near future LiveShell PRO will be updated to support broadcasting over IEEE 802.11ac Wi-Fi and a special dongle will be available for purchase to allow existing LiveShell PRO users to use this new feature.

■Specifications

• Network connection
  Wired LAN (10BASE-T/100BASE-TX)
  Wi-Fi (IEEE 802.11a/b/g/n/ac)
• Video input terminal
  HDMI (480p/720p/1080i)
• Audio input terminal
  HDMI
• Video output
  Max. 1280x720p30 (User configurable)
• Live video encoding
  H.264 (High/Main/Baseline profile)
• Bitrate
  10Mbps (Max.)
• Live audio encoding
  AAC-LC/PCM
• Bitrate
  256kbps (Max.)
• Power supply
  AC adapter or internal battery (not replaceable, rechargeable)
• Battery capacity
  2,500mAh
• Operating time
  3.3 hours (*3)
• Size
  78×113×25mm
• Weight
  150g
• Included accessories
  AC adapter
  Set-up cable

■LiveShell Product Comparison table

■Exhibition Information

The event: IBC2015 Exhibition
Exhibiting period: 11/09/2015 – 15/09/2015
Cerevo booth address: Hall 14.M06
For more information about Cerevo at IBC2015, please see below.

IBC2015 – Cerevo Inc.
http://www.ibc.org/exhibitor/Cerevo-Inc

*1: Change settings via “Other broadcasting services” in LiveShell Dashboard.
*2: Maximum of 3 simultaneous connections recommended.
*3: Broadcasting at 720p resolution via a wired LAN connection.
*4: The charging device must supply greater than 1.6A current for the LiveShell 2 to charge. Use of a mobile USB battery charger is not covered by the LiveShell 2 warranty.

About Cerevo

Cerevo Inc. (Consumer Electronic REVOlution) has it’s HQ is located in Akihabara, Tokyo, Japan with a branch office in Redmond, WA, USA. Cerevo focuses on creating networked devices for consumer and professional users. Cerevo’s products have been recognized globally for their unique connected solutions.

Cerevo has developed and released CEREVO CAM – a digital camera with internet connectivity, the LiveShell series – devices to enable livestreaming on Ustream and YouTube using only a digital camera, SmartTrigger – a bluetooth remote to enable the release of your digital camera shutter from your smart phone and LiveWedge – a 4 input HDMI switcher with live streaming capabilities. These products are sold in more than 37 countries. For more information, please visit – http://cerevo.com

Press Contact
Cerevo Inc
info-usa@cerevo.com
https://www.facebook.com/CerevoUSA
https://twitter.com/CerevoUSA

FOR IMMEDIATE RELEASE

September 3, 2015 | Tokyo

Announcing the Release of REC-1 and BONE-1, New Products from Smart Sports Brand XON

Cerevo, an Internet connected consumer electronics creator and developer, is pleased to announce new products for XON, their smart sports brand. REC-1, a sports camcorder, and BONE-1, a wireless bone conduction headset, will be exhibited at IFA 2015 in Berlin, Germany.

XON
https://xon.cerevo.com/en/

XON is Cerevo’s smart sports brand with a goal of adding value and fun to sports experiences by creating products that can be connected to smartphones or the cloud. The first XON product, SNOW-1, was unveiled in January 2015 and they are connected snowboard bindings that feature multiple sensors to analyze your ride. REC-1 and BONE-1 are the next products in the XON series and can be connected to SNOW-1 to further enhance your snowboarding experience and can also be used for other new sports activities.

SNOW-1

SNOW-1 are smart snowboard bindings with a Bluetooth 4.0 module and various sensors that can record data while snowboarding. 4 pressure sensors under each of the bindings recording weight and center of gravity. Flex sensors on the front and the back detect the snowboard’s flex. Moreover a 9-axis sensor featuring acceleration, angular velocity and a gyro allows you to know the board’s angle and angular velocity.

Data acquired by the sensors can be sent directly to a connected smartphone and you can see the data displayed in the XON app in real time. The connected features of REC-1 and BONE-1 when combined with SNOW-1 enable you to automatically overlay sensor data onto your snowboarding video using REC-1 and hear alarms and feedback from SNOW-1 via the XON app and BONE-1.

Specifications (Final specifications are subject to change)

News release of SNOW-1(January 4, 2015)
http://info-en-blog.cerevo.com/2015/01/05/43/

REC-1

REC-1 is an action camcorder with full HD/60fps recording and video streaming via Wi-Fi. Wear REC-1 and SNOW-1 to overlay SNOW-1 sensor data onto first person video recorded with REC-1. Visualizing the boarder’s view along with real time data of their riding provides a new experience, both professionals and amateurs can use this to improve and aid their riding. This camera also has IPX4 water resistance to ensure performance when used for winter sports.

Recorded video can be overlaid with real time data from the SNOW-1 sensors. Video playback is available by streaming through Wi-Fi as well as local playback. REC-1 has a built-in recording function and video can be streamed to the app, using the app also allows you to easily take pictures.

Specifications (Final specifications are subject to change)

BONE-1

BONE-1 is a wireless bone conduction headset. Using BONE-1 means your ears are never obstructed but you can still hear music or sounds through the headset. These features are highly sought after in the emerging “IoT x sports” market and Cerevo will look to lead the way with intelligently designed headset.

BONE-1 enables you to hear sound via your smartphone and comfortably wear goggles without obstructing your ears. The XON app can send a sound notification to BONE-1 when the SNOW-1 sensors are over a user set value. Using the headset with SNOW-1 allows you to easily receive notifications about your performance.

It can also be used as a standalone headset, so you can listen to music while cycling, jogging or doing other activities and still keep your ears unobstructed. As BONE-1 is water resistant it can be used in all weather conditions.

Specifications (Final specifications are subject to change)

Exhibition Information

The event: IFA 2015
Exhibiting period: 04/09/2015 – 09/09/2015
Cerevo booth address: Hall 7.2c 104
For more information about Cerevo at IFA 2015, please see below.
Cerevo Inc.: IFA Exhibitor
http://www.virtualmarket.ifa-berlin.de/en/Cerevo-Inc,c364872

About Cerevo

Cerevo Inc. was named after (Consumer Electronic REVOlution) and its HQ is located in Akihabara, Tokyo, Japan with a branch office in Redmond, WA, USA. Cerevo focuses on creating networked devices for consumer and professional users. Cerevo’s products have been recognized globally for their unique connected solutions.

Cerevo has developed and released CEREVO CAM – a digital camera with internet connectivity, the LiveShell series – devices to enable livestreaming on Ustream and YouTube using only a digital camera, SmartTrigger – a bluetooth remote to enable the release of your digital camera shutter from your smart phone and LiveWedge – a 4 input HDMI switcher with live streaming capabilities. These products are sold in more than 37 countries. For more information, please visit – http://cerevo.com

 Press Contact

Cerevo Inc
info-usa@cerevo.com
https://www.facebook.com/CerevoUSA
https://twitter.com/CerevoUSA

FOR IMMEDIATE RELEASE

June 3, 2015 | Tokyo

Cerevo releases the recording function for LiveWedge, the award winning 4 input HDMI switcher, mixer, streamer and recorder
Release also contains network update and improved PinP/Chroma key functions

Cerevo, the IoT startup based in Tokyo, has released the latest firmware “Rev.1362” for LiveWedge, it’s award winning 4 input HDMI switcher, mixer and recorder. The release adds the much awaited record to SD card function and a host of other new features.

Firmware Update URL
http://wedge-manual.cerevo.com/en/update/

The complete release list for firmware “Rev.1362” is below.

Recording Function
You can now record video to a SD card. You can use the recording function from the device menu. If you update the LiveWedge App to version 1.4, you can also control recording from your iPad.

*1 Live streaming, tablet preview and recording are exclusive functions, so cannot all be used at the same time. If you have a LiveWedge with a LiveShell PRO and a HDMI splitter, you can use two of the three functions at the same time.

Recording Function Specifications

*2: 1080p video recording is currently limited to 20 fps
*3: The maximum video file size is 4GB or 150 min. If the video file is over 4GB or 150 min, multiple files will be created.

Network Update
You can now update LiveWedge via the Internet. The network update feature requires firmware “Rev.1362” or later.

PinP and Chroma Key Function Now Available in Device Menu
「SUB VIDEO MODE」 has been added to the “Edit” menu. From here you can add PinP or Chroma Key effects via the [SUB VIDEO MODE] menu.

About Cerevo
Cerevo Inc. was named after (Consumer Electronic REVOlution) and its HQ is located in Akihabara, Tokyo, Japan with a branch office in Redmond, WA, USA. Cerevo focuses on creating networked devices for consumer and professional users. Cerevo’s products have been recognized globally for their unique connected solutions.

Cerevo has developed and released CEREVO CAM – a digital camera with internet connectivity, the LiveShell series – devices to enable livestreaming on Ustream using only a digital camera, SmartTrigger – a bluetooth remote to enable the release of your digital camera shutter from your smart phone and LiveWedge – a 4 input HDMI switcher with live streaming capabilities. These products are sold in more than 34 countries. For more information, please visit – http://cerevo.com

Press Contact
Cerevo Inc,
info-usa@cerevo.com
https://www.facebook.com/CerevoUSA
https://twitter.com/CerevoUSA

FOR IMMEDIATE RELEASE

Cerevo Cuts Price on LiveShell PRO, a PC-less HDMI Livestreaming device, from $649 to $449 and Exhibits LiveWedge at the NAB Show

April 8, 2015 | Tokyo

Cerevo, the IoT startup based in Tokyo, will cut the price on its LiveShell PRO from $649 to $449 from April 8th.

LiveShell PRO – Cerevo Store
http://cerevostore.com/liveshell-pro/

LiveShell PRO is Cerevo’s long-selling PC-less HDMI livestreaming device. Cerevo has shipped more than 10,000 LiveShell units all over the world.

Cerevo will exhibit LiveShell PRO and its brand new HDMI switcher LiveWedge at the NAB Show, the world largest exhibition for broadcasting devices, from April 13th in Las Vegas.

LiveWedge previously received a 2015 CES Innovation Award.

PRODUCT INFORMATION
LiveShell PRO
http://shell.cerevo.com/
LiveWedge
http://livewedge.cerevo.com/

EXHIBITON INFORMATION
Event: NAB Show April 13-16
Booth address: Las Vegas Convention Center, booth C12047
URL: http://nabshow.com/

PRODUCT IMAGE
LiveShell PRO
http://www.cerevo.com.s3.amazonaws.com/presspackage/LS02PressPackage.zip
LiveWedge
https://s3-ap-northeast-1.amazonaws.com/cerevo-share/mediakit_lw.zip

About Cerevo
Cerevo Inc. was named after (Consumer Electronic REVOlution) and its HQ is located in Akihabara, Tokyo, Japan. Cerevo focuses on creating networked consumer devices. Cerevo strives to improve your daily life through the use of its products and their unique internet solutions.

Cerevo has developed and released CEREVO CAM – a digital camera with internet connectivity, the LiveShell series – devices to enable livestreaming on Ustream using only a digital camera, SmartTrigger – a bluetooth remote to enable the release of your digital camera shutter from your smart phone and LiveWedge – a 4 input HDMI switcher with live streaming capabilities. These products are sold in more than 27 countries. For more information, please visit http://cerevo.com

Press Contact
Cerevo Inc,
info-usa@cerevo.com
https://www.facebook.com/CerevoUSA

FOR IMMEDIATE RELEASE

Cerevo Unveils a Palm Size Physical Key Switch “Hackey”
Triggers Web Services Remotely, Allows You to Customize it to Suit Your Needs

March 16, 2015 | Tokyo

Cerevo today unveiled its latest product “Hackey” at South by South West Tradeshow.

Hackey
https://hackey.cerevo.com/ja/

Hackey is a palm size key switch with internet connectivity. It is adapted to IFTTT to enable users to control various web services remotely. The action of Hackey can be added in the recipe of IFTTT. With Hackey and IFTTT, you can enable many new usages like getting notified when your kid returns home by asking him to turn this key when he gets back, or etc.

Cerevo will disclose control APIs of Hackey for developers to enable to create services or gadgets linked with Hackey freely. Hackey can be also linked with other web services or gadgets, allowing users to use it as a switch to trigger the action remotely.

Hackey can be used not only to trigger actions as a key switch but also to receive information from internet. With IFTTT recipe, you can control LED of Hackey to illuminate as you want. For example, you can link Hackey with your smart light bulb in your bedroom. You can program Hackey to turn on LED when your bedroom’s light is on and off when the light is off. Then you can turn off the light remotely by turning Hackey’s key, and get confirmed by seeing Hackey’s LED turns off.

You can also place this switch in the meeting room, to make an update on the online calendar to notify that room is in the use when someone turns on that key, and make another update that room is now available when that key gets turned off, and see also the status by on and off of Hackey’s LED.

The key unit can be replaced by other φ16mm switches sold as common components in the market. Therefore you can replace the key switch with other type of switch or make your own designed switch by using a 3D printer.

We’re planning to sell Hackey with couple replaceable switches and buttons.

We unveiled and will be exhibiting Hackey at South by South West Tradeshow held in Austin, Texas, USA from March 15th to March 18th. This is the first time to exhibit prototypes of Hackey.

Shipping Date
Planning to ship around Summer, 2015

Retail Price
TBD. Planning to set around $90

Specifications
Size:  Diameter:56mm　Height:51mm（Exclude the key）
Wight: Unfixed
Internet Connection: WiFi（IEEE 802.11b/g/n）
Power: AC adapter（5V、micro USB）
Indicator: LED

About IFTTT
IFTTT is a web service to link web services and customize them to make recipes to control them.

Put the internet to work for you. – IFTTT
https://ifttt.com/

About Cerevo
Cerevo Inc. was named after (Consumer Electronic REVOlution) and its HQ is locating in
Akihabara, Tokyo, Japan. Cerevo focuses on creating network consumer devices. Cerevo makes its efforts to improve your daily life through the use of its products with the unique internet solutions.
Cerevo had developed and released CEREVO CAM, a digital camera with internet connectivity, LiveShell series, a device to enable to live stream on Ustream only with your digital camera, SmartTrigger, a bluetooth remote to enable to release the shutter of digital camera from your smart phone, and LiveWedge, a 4 HDMI input switcher with live streaming function. Those products are sold for more than 27 countries. For more information, please visit http://cerevo.com

Press Contact
Cerevo Inc,
info-usa@cerevo.com
https://www.facebook.com/CerevoUSA

FOR IMMEDIATE RELEASE

Cerevo Exhibits at SXSW and Unveils its Latest Product
A Hackable Palm Size Physical switch to control web services

March 12, 2015 | Tokyo

Cerevo, the IoT startup based in Tokyo, will exhibit its prototype for smart snowboard bindings XON SNOW-1 and its latest unveiled product at South by Southwest 2015 Music, Film and Interactive Festival (SXSW) from March 15th.

SNOW-1 had received high reputations from media and attendees of CES, and had received Top Tech of CES 2015 award at Sports & Fitness division from US media, Digital Trends.

In addition to XON SNOW-1, Cerevo will exhibit a new product. Users can customize to control web services and replace switches to other switches. SXSW will be the first time to unveil this product.

Takuma Iwasa, a founder and a CEO of Cerevo, will join the talk session at SXSW interactive to talk about latest topics and news about Japanese IoT startups on March 14th.

EXHIBITON INFORMATION
Event: SXSW Trade Show 2015   Mar. 15-18
Booth address: Austin Convention Center Exhibition Hall 4, booth 1315
URL: http://sxsw.com/exhibitions/trade-show/exhibitors?client_id=S15-884

Talk Session　Japan Challenge: Hybrid Culture Raises Innovation
Date: Mar.14
Time: 11:00 – 12:00
Venue: JW Marriott Salon 2（110 E 2nd St）
URL: http://schedule.sxsw.com/2015/events/event_IAP40673

About Cerevo
Cerevo Inc. was named after (Consumer Electronic REVOlution) and its HQ is locating in
Akihabara, Tokyo, Japan. Cerevo focuses on creating network consumer devices. Cerevo makes its efforts to improve your daily life through the use of its products with the unique internet solutions.

Cerevo had developed and released CEREVO CAM, a digital camera with internet connectivity, LiveShell series, a device to enable to live stream on Ustream only with your digital camera, SmartTrigger, a bluetooth remote to enable to release the shutter of digital camera from your smart phone, and LiveWedge, a 4 HDMP input switcher with live streaming function. Those products are sold for more than 27 countries. For more information, please visit http://cerevo.com

Press Contact
Cerevo Inc,
info-usa@cerevo.com
https://www.facebook.com/CerevoUSA

FOR IMMEDIATE RELEASE

Cerevo Will Exhibit XON SNOW-1, Smart Snowboard Bindings at ISPO Munich 1015

February 2, 2015 | Tokyo

Cerevo, the IoT startup based in Tokyo, will show its prototype for smart snowboard bindings XON SNOW-1 at ISPO Munich 2015, the world largest exhibition for sports gears, from Feb. 5th, 2015 to Feb. 8th.

XON SNOW-1
https://xon.cerevo.com/en/

At ISPO Munich 2015, more than 2500 companies will exhibit sporting gears. Cerevo will exhibit XON SNOW-1 at this show, after its first exhibition at CES.

ISPO MUNICH | the international main exhibition for sport business
http://munich.ispo.com/en/index.html

SNOW-1 had received high reputations from media and attendees of CES, and had received Top Tech of CES 2015 award at Sports & Fitness division from US media, Digital Trends. Cerevo will disseminate its concept of smart sports toward fan of sports and media attending ISPO Munich 2015.

EXHIBITON INFORMATION
Event: ISPO Munich 2015 Feb. 5-8
Booth address: Hall A1, booth107
URL: http://munich.ispo.com

CONCEPT
SNOW-1 is snowboard bindings with Bluetooth4.0 LE module and various sensors. Data measured and accumulated when using SNOW-1 will be transmitted to smartphone in real time connected by bluetooth which allows snowboarders to analyze their rides.

Load censors located 4 places under each foot measures the shift of loads by snowboarder and position of the center of gravity. In addition, 2 distortion censors placed in front and end of the snowboard will measure distortion of the board at each section. By checking those data in real time when practicing boarding, snowboarders will be able to get more feedbacks to get skilled.

Measured data can be displayed and overlapped to movies recorded by smartphone. GPS data allows to check the path of the riding, too. By checking measured data with movie, snowboarders will be able to check their rides in an objective way. Information will be displayed graphically on smartphone which helps to grasp their rides from beginners to professionals easily.

In SNOW-1, super luminosity LED lights are installed in toe and heel sections which can be observed from the place 100 meters/30 feet away. LEDs illuminate by the movement of the boarder so boarders can use this function to add visual effects to their rides or to check their riding form by getting indicated with lights during their rides.

BACKGROUND FOR DEVELOPMENT
It’s been 40 years after snowboarding became a popular sports. A lot of advancement made on materials or shapes of the board but not a big innovation had occurred on the point how to improve the skill. We started to plan this product from the view point how consumer electronics developer can cause innovation in snowboarding experience. We used all our know-hows to develop an IoT gear.

It is important to understand how you put loads on the board, and how you shift the center of the gravity and how board is distorting but those information are not easy to grasp not only for beginners but also for professionals.

Shooting video for riding will help to check the riding form but it was difficult to grasp exact data of loading on the board and balancing the center of gravity.

SNOW-1 is a new sports gear with various sensors to solve above problem. It makes possible to analyze how boarders put loads on the board in real time and gives feedbacks to boarders to get skilled more easily.

You will enjoy this new experience on snowboarding.

SPECIFIACATION（MAY CHANGE)
-Bluetooth 4.0(Low Energy)
-3 axis acceleration sensor
-2 distortion sensors
-Load Sensors: 4 sensors for each binding (8 in total)
-Super Luminosity Lights: 2 lights for each binding (4 in total)
-Planned Price: $400 – $600

About Cerevo
Cerevo Inc. was named after (Consumer Electronic REVOlution) and its HQ is locating in
Akihabara, Tokyo, Japan. Cerevo focuses on creating network consumer devices. Cerevo makes its efforts to improve your daily life through the use of its products with the unique internet solutions.

Cerevo had developed and released CEREVO CAM, a digital camera with internet connectivity, LiveShell series, a device to enable to live stream on Ustream only with your digital camera, SmartTrigger, a bluetooth remote to enable to release the shutter of digital camera from your smart phone, and EneBrick, a mobile battery with function to connect USB keyboard for tablets. Those products are sold for more than 23 countries. For more information, please visit http://cerevo.com

Press Contact
info-usa@cerevo.com
Cerevo USA LLC 8201 164th Ave NE, Suite 200 Redmond, WA 98052-7604