FOR IMMEDIATE RELEASE

Cerevo Unveils a Palm Size Physical Key Switch “Hackey”
Triggers Web Services Remotely, Allows You to Customize it to Suit Your Needs

March 16, 2015 | Tokyo

Cerevo today unveiled its latest product “Hackey” at South by South West Tradeshow.

Hackey
https://hackey.cerevo.com/ja/

Hackey is a palm size key switch with internet connectivity. It is adapted to IFTTT to enable users to control various web services remotely. The action of Hackey can be added in the recipe of IFTTT. With Hackey and IFTTT, you can enable many new usages like getting notified when your kid returns home by asking him to turn this key when he gets back, or etc.

Cerevo will disclose control APIs of Hackey for developers to enable to create services or gadgets linked with Hackey freely. Hackey can be also linked with other web services or gadgets, allowing users to use it as a switch to trigger the action remotely.

Hackey can be used not only to trigger actions as a key switch but also to receive information from internet. With IFTTT recipe, you can control LED of Hackey to illuminate as you want. For example, you can link Hackey with your smart light bulb in your bedroom. You can program Hackey to turn on LED when your bedroom’s light is on and off when the light is off. Then you can turn off the light remotely by turning Hackey’s key, and get confirmed by seeing Hackey’s LED turns off.

You can also place this switch in the meeting room, to make an update on the online calendar to notify that room is in the use when someone turns on that key, and make another update that room is now available when that key gets turned off, and see also the status by on and off of Hackey’s LED.

The key unit can be replaced by other φ16mm switches sold as common components in the market. Therefore you can replace the key switch with other type of switch or make your own designed switch by using a 3D printer.

We’re planning to sell Hackey with couple replaceable switches and buttons.

We unveiled and will be exhibiting Hackey at South by South West Tradeshow held in Austin, Texas, USA from March 15th to March 18th. This is the first time to exhibit prototypes of Hackey.

Shipping Date
Planning to ship around Summer, 2015

Retail Price
TBD. Planning to set around $90

Specifications
Size:  Diameter:56mm　Height:51mm（Exclude the key）
Wight: Unfixed
Internet Connection: WiFi（IEEE 802.11b/g/n）
Power: AC adapter（5V、micro USB）
Indicator: LED

About IFTTT
IFTTT is a web service to link web services and customize them to make recipes to control them.

Put the internet to work for you. – IFTTT
https://ifttt.com/

About Cerevo
Cerevo Inc. was named after (Consumer Electronic REVOlution) and its HQ is locating in
Akihabara, Tokyo, Japan. Cerevo focuses on creating network consumer devices. Cerevo makes its efforts to improve your daily life through the use of its products with the unique internet solutions.
Cerevo had developed and released CEREVO CAM, a digital camera with internet connectivity, LiveShell series, a device to enable to live stream on Ustream only with your digital camera, SmartTrigger, a bluetooth remote to enable to release the shutter of digital camera from your smart phone, and LiveWedge, a 4 HDMI input switcher with live streaming function. Those products are sold for more than 27 countries. For more information, please visit http://cerevo.com

Press Contact
Cerevo Inc,
info-usa@cerevo.com
https://www.facebook.com/CerevoUSA

FOR IMMEDIATE RELEASE

Cerevo Exhibits at SXSW and Unveils its Latest Product
A Hackable Palm Size Physical switch to control web services

March 12, 2015 | Tokyo

Cerevo, the IoT startup based in Tokyo, will exhibit its prototype for smart snowboard bindings XON SNOW-1 and its latest unveiled product at South by Southwest 2015 Music, Film and Interactive Festival (SXSW) from March 15th.

SNOW-1 had received high reputations from media and attendees of CES, and had received Top Tech of CES 2015 award at Sports & Fitness division from US media, Digital Trends.

In addition to XON SNOW-1, Cerevo will exhibit a new product. Users can customize to control web services and replace switches to other switches. SXSW will be the first time to unveil this product.

Takuma Iwasa, a founder and a CEO of Cerevo, will join the talk session at SXSW interactive to talk about latest topics and news about Japanese IoT startups on March 14th.

EXHIBITON INFORMATION
Event: SXSW Trade Show 2015   Mar. 15-18
Booth address: Austin Convention Center Exhibition Hall 4, booth 1315
URL: http://sxsw.com/exhibitions/trade-show/exhibitors?client_id=S15-884

Talk Session　Japan Challenge: Hybrid Culture Raises Innovation
Date: Mar.14
Time: 11:00 – 12:00
Venue: JW Marriott Salon 2（110 E 2nd St）
URL: http://schedule.sxsw.com/2015/events/event_IAP40673

About Cerevo
Cerevo Inc. was named after (Consumer Electronic REVOlution) and its HQ is locating in
Akihabara, Tokyo, Japan. Cerevo focuses on creating network consumer devices. Cerevo makes its efforts to improve your daily life through the use of its products with the unique internet solutions.

Cerevo had developed and released CEREVO CAM, a digital camera with internet connectivity, LiveShell series, a device to enable to live stream on Ustream only with your digital camera, SmartTrigger, a bluetooth remote to enable to release the shutter of digital camera from your smart phone, and LiveWedge, a 4 HDMP input switcher with live streaming function. Those products are sold for more than 27 countries. For more information, please visit http://cerevo.com

Press Contact
Cerevo Inc,
info-usa@cerevo.com
https://www.facebook.com/CerevoUSA

FOR IMMEDIATE RELEASE

Cerevo Will Exhibit XON SNOW-1, Smart Snowboard Bindings at ISPO Munich 1015

February 2, 2015 | Tokyo

Cerevo, the IoT startup based in Tokyo, will show its prototype for smart snowboard bindings XON SNOW-1 at ISPO Munich 2015, the world largest exhibition for sports gears, from Feb. 5th, 2015 to Feb. 8th.

XON SNOW-1
https://xon.cerevo.com/en/

At ISPO Munich 2015, more than 2500 companies will exhibit sporting gears. Cerevo will exhibit XON SNOW-1 at this show, after its first exhibition at CES.

ISPO MUNICH | the international main exhibition for sport business
http://munich.ispo.com/en/index.html

SNOW-1 had received high reputations from media and attendees of CES, and had received Top Tech of CES 2015 award at Sports & Fitness division from US media, Digital Trends. Cerevo will disseminate its concept of smart sports toward fan of sports and media attending ISPO Munich 2015.

EXHIBITON INFORMATION
Event: ISPO Munich 2015 Feb. 5-8
Booth address: Hall A1, booth107
URL: http://munich.ispo.com

CONCEPT
SNOW-1 is snowboard bindings with Bluetooth4.0 LE module and various sensors. Data measured and accumulated when using SNOW-1 will be transmitted to smartphone in real time connected by bluetooth which allows snowboarders to analyze their rides.

Load censors located 4 places under each foot measures the shift of loads by snowboarder and position of the center of gravity. In addition, 2 distortion censors placed in front and end of the snowboard will measure distortion of the board at each section. By checking those data in real time when practicing boarding, snowboarders will be able to get more feedbacks to get skilled.

Measured data can be displayed and overlapped to movies recorded by smartphone. GPS data allows to check the path of the riding, too. By checking measured data with movie, snowboarders will be able to check their rides in an objective way. Information will be displayed graphically on smartphone which helps to grasp their rides from beginners to professionals easily.

In SNOW-1, super luminosity LED lights are installed in toe and heel sections which can be observed from the place 100 meters/30 feet away. LEDs illuminate by the movement of the boarder so boarders can use this function to add visual effects to their rides or to check their riding form by getting indicated with lights during their rides.

BACKGROUND FOR DEVELOPMENT
It’s been 40 years after snowboarding became a popular sports. A lot of advancement made on materials or shapes of the board but not a big innovation had occurred on the point how to improve the skill. We started to plan this product from the view point how consumer electronics developer can cause innovation in snowboarding experience. We used all our know-hows to develop an IoT gear.

It is important to understand how you put loads on the board, and how you shift the center of the gravity and how board is distorting but those information are not easy to grasp not only for beginners but also for professionals.

Shooting video for riding will help to check the riding form but it was difficult to grasp exact data of loading on the board and balancing the center of gravity.

SNOW-1 is a new sports gear with various sensors to solve above problem. It makes possible to analyze how boarders put loads on the board in real time and gives feedbacks to boarders to get skilled more easily.

You will enjoy this new experience on snowboarding.

SPECIFIACATION（MAY CHANGE)
-Bluetooth 4.0(Low Energy)
-3 axis acceleration sensor
-2 distortion sensors
-Load Sensors: 4 sensors for each binding (8 in total)
-Super Luminosity Lights: 2 lights for each binding (4 in total)
-Planned Price: $400 – $600

About Cerevo
Cerevo Inc. was named after (Consumer Electronic REVOlution) and its HQ is locating in
Akihabara, Tokyo, Japan. Cerevo focuses on creating network consumer devices. Cerevo makes its efforts to improve your daily life through the use of its products with the unique internet solutions.

Cerevo had developed and released CEREVO CAM, a digital camera with internet connectivity, LiveShell series, a device to enable to live stream on Ustream only with your digital camera, SmartTrigger, a bluetooth remote to enable to release the shutter of digital camera from your smart phone, and EneBrick, a mobile battery with function to connect USB keyboard for tablets. Those products are sold for more than 23 countries. For more information, please visit http://cerevo.com

Press Contact
info-usa@cerevo.com
Cerevo USA LLC 8201 164th Ave NE, Suite 200 Redmond, WA 98052-7604

FOR IMMEDIATE RELEASE

Cerevo Codeveloped a Cloud Connected Listening Device, Listnr, with Interphenom
Cerevo Had Supported to Develop and Mass-produce the Product. Panasonic Provided Voice Recognition Engine for the Product.

 January 6, 2015 | Tokyo

Cerevo today announced its newly codeveloped product “Listnr” with Interphenom, Inc.  This product will be listed at Kickstarter to get funded from today and will also be presented in 2015 International CES(Sands – #74761).

Listnr
http://interphenom.com/

Listnr is a small cloud listening device with internet connectivity and mic. Listnr analyzes the sound near the device then sends commands to remote smartphone or to remote internet connected devices via server.

Listnr will provide first the function to analyze baby cry to distinguish 4 different patterns of emotions such as laughing or crying and notify to smartphone, and the function to control lighting system “Philips hue” by finger snap sound. APIs will also be disclosed so developers can make products or services adapted to Listnr.

Please check the news release by Interphenom, Inc. for further details about Listnr.

Cerevo had designed electronic cirucuit and chassis of Listnr and programmed embedded software. For voice recognition, Listnr is using the technology developed by Panasonic.

This product is the first case in Japan to combine the technology of major Japanese consumer electronics manufacturer with Japanese startup and use crowd funding to check the demand of the market.

About Cerevo
Cerevo was named after (Consumer Electronic REVOlution) and its HQ is locating in Akihabara, Tokyo, Japan. Cerevo focuses on creating network consumer devices. Cerevo makes its efforts to improve your daily life through the use of its products with the unique internet solutions.

Cerevo had developed and released CEREVO CAM, a digital camera with internet connectivity, LiveShell series, a device to enable to live stream on Ustream only with your digital camera, SmartTrigger, a Bluetooth remote to enable to release the shutter of digital camera from your smart phone, and EneBRICK, a mobile battery with function to connect USB keyboard for tablets. Those products are sold for more than 23 countries. For more information, please visit http://cerevo.com

Press Contact
info-usa@cerevo.com
Cerevo USA LLC 8201 164th Ave NE, Suite 200 Redmond, WA 98052-7604