Announcing the Release of DOMINATOR – Cerevo’s First Officially Licensed Smart Toy


5th February 2016, Tokyo

Cerevo’s first officially licensed smart toy DOMINATOR, from the hit anime PSYCHO-PASS, will be available from March 2016 with special pre-orders beginning at Wonder Festival 2016

Cerevo, an Internet connected consumer electronics developer and creator, is pleased to announce the release of its first smart toy – DOMINATOR, a fully mechanized, transforming replica of the gun used in the hit anime PSYCHO-PASS (©PSYCHO-PASS Committee). DOMINATOR will be available for purchase in March 2016.

Two versions of DOMINATOR will be available – DOMINATOR STANDARD EDITION*1 and DOMINATOR SPECIAL EDITION*1, pre-orders will begin at Cerevo’s booth at Wonder Festival 2016 (Winter) before sales begin at the Cerevo Official Store.

*1 Japan sales price at the Cerevo Official Store (Global pricing and availability will be announced at a later date)  – STANDARD EDITION – JPY 79,800 (excluding tax), SPECIAL EDITION – JPY 89,800 (excluding tax)


This product has been created under the supervision of Production I.G director Naoyoshi Shiotani and Nitroplus designer Makoto Ishiwata. DOMINATOR features characteristics identical to the devices seen in PSYCHO-PASS such as automatic transformation, voiceover and sound effects, authentic LED lighting, touch sensor activation, Crime Coefficient analysis and more.


Automatic Transformation Between Paralyzer and Eliminator Mode
Using geared motors provided by Nidec Corporation, DOMINATOR can automatically transform between Paralyzer and Eliminator modes according to a target’s Crime Coefficient score. DOMINATOR is the world’s first smart toy to commercialize an electrically‐powered deformation mechanism.

Crime Coefficient Analysis
When DOMINATOR is aimed at a target, it will automatically analyze and readout the target’s Crime Coefficient score. Connecting a smartphone will allow DOMINATOR to capture and stream an image from its built-in camera to the companion smartphone app and overlay Crime Coefficient data on the target image.

Official Voiceover by Noriko Hidaka
DOMINATOR features over 100 different voice samples from Noriko Hidaka who provides the Dominator voiceover for PSYCHO-PASS. DOMINATOR can automatically playback voiceovers depending on the situation, such as grasping the grip, detecting an authorized person and more. DOMINATOR has a built in speaker for voiceover and sound effects and can also playback sound via a connected smartphone’s speakers.


Grip Touch Sensor and over 200 LEDs
DOMINATOR has a touch sensor built into the left and right hand sides of grip, enabling detection when held in either hand. Just like in PSYCHO-PASS you can register your DOMINATOR to activate when holding the grip or lock out unauthorised users. DOMINATOR’s body has a total of 217 full color, high brightness LEDs, the LEDs have authentic lighting patterns to replicate Paralyzer, Eliminator or charging modes.

Optional products

  • Exclusive Protector Case: JPY 12,800*2 (excluding tax) at the Cerevo Official Store
  • Extra Battery: JPY 1,580 (excluding tax)*2 at the Cerevo Official Store

*2 Global pricing and availability will be announced at a later date.

The DOMINATOR SPECIAL EDITION features a grip made from natural rosewood with a polished finish. The Public Safety Bureau mark above the grip is crafted from aluminium and decorated with a synthetic ruby. Both materials add an extra air of authenticity to the device. The SPECIAL EDITION will be available for JPY 89,800 (excluding tax) at the Cerevo Official Store on the same day as the STANDARD EDITION goes on sale.

Wonder Festival 2016 (Winter) DOMINATOR Exhibition and Pre-Orders
Cerevo will start pre-order sales of DOMINATOR at Cerevo’s booth at Wonder Festival 2016 (Winter). Both the DOMINATOR STANDARD EDITION and SPECIAL EDITION will be available for pre-order*3. As a bonus for Wonder Festival attendees, pre-orders will be delivered before DOMINATOR goes on general sale. Also demo models of DOMINATOR will be available for hands-on testing at Cerevo’s booth so you will be able to try out various functions and try out the companion app.

*3 DOMINATOR will be shipped to registered pre-order addresses, we cannot supply you with your pre-order at Wonder Festival.


  • Wireless Connection: Wi-Fi (IEEE 802.11b/g/n)
  • Lighting Specifications: Total 217 full colour, high brightness LEDs
  • Smartphone: Requires iOS 8.1 or later or Android 4.4 or later
  • Operating Time: Parallelizer Mode 90min, Eliminator Mode 30min
  • Weight: 750g (including Battery)
  • Recommended Age: 15 and above

Press Images
A selection of high resolution images can be found at the link below.

Event Information
Event Name : Wonder Festival 2016 (Winter)
Exhibition day: 7th February, 2015
Time: 10am ~ 5pm
Venue: Makuhari Messe International Exhibition Hall 1~8
(2-1, Nakase, Mihama-ku, Chiba-city, 261-8550 Japan)
Cerevo Booth Address : No.3-07-02
Entrance fee: from JPY2,000

Please see the below URL for more details (Japanese only):

About Cerevo
Cerevo Inc. (Consumer Electronic REVOlution) is located in Akihabara, Tokyo, Japan with a branch office in Redmond, WA, USA. Cerevo focuses on creating networked devices for consumer and professional users. Cerevo’s products have been recognized globally for their unique connected solutions.

Cerevo has developed and released CEREVO CAM – a digital camera with internet connectivity, the LiveShell series – devices to enable live streaming on Ustream and YouTube using only a digital camera, SmartTrigger – a Bluetooth remote to enable the release of your digital camera shutter from your smartphone, LiveWedge – a 4 input HDMI switcher with live streaming capabilities and the XON series of smart sports products. These products are sold in more than 47 countries. For more information, please visit –

Press Contact
Cerevo Inc.